Hoe volg ik mijn klant?!

Hoe volg ik mijn klant?!

Partners: High Tech NL, Brainport Industries
April 14, 2021 - 14h30-17h30
Venue: online

Hoe volg ik mijn klant?!

Een productontwikkelaar heeft de uitdaging om een product te leveren dat de klant wil. Klantwensen veranderen snel, ook tijdens de ontwikkelfase van een product. Hoe hier flexibel mee om te gaan, hoe vroegtijdig het gevoel te krijgen op de juiste weg te zitten, hoe strategische keuzes te maken die hun waarden behouden? Wat betekent dit voor ontwikkelprocessen en contacten met klanten? Tijdens dit on-line event adresseren we deze vragen middels presentaties van zowel een systeem integrator als een drietal productleveranciers in verschillende marktsegmenten. De systeem integrator geeft een beeld van zijn uitdagingen en hoe deze van invloed zijn op productleveranciers. De productleveranciers geven aan wat de lessen zijn die zij geleerd hebben, hoe ze met de veranderende vragen van hun klanten omgaan en wat dat betekent voor hun manier van werken.

How to follow my customer?! (in Dutch)

A product developer's challenge is to deliver a product that the customer wants. Customer preferences change fast, also during the development phase of a product. How to deal with this flexibly, how to get the feeling of being on the right track early on, how to make strategic choices that retain their values? What does this mean for development processes and contacts with customers? During this online event, we will address these questions through presentations given by a system integrator and three product suppliers in different market segments. The system integrator will present an overview of his challenges and how these affect product suppliers. The product suppliers will share the lessons they have learned, how they deal with the changing demands of their customers and what that means for their way of working.


Willem Endhoven, High Tech NL


Remko van der Zee, Vanderlande

Productizing Material Handling Solutions - Flexibility from a System Integrator perspective

Heico Sandee, Smart Robotics

Nieuwe applicatie voor een nieuwe markt en toch tot een goede fit komen, maar hoe.

Ronald Zeelen, Priva

Een klant die je wil helpen je product beter te maken, omarmen of anderhalve meter afstand houden?

Marc Hamilton, Altran

Tailoring your engineering system to maximize your value-add

Arjan Mooij, ESI (TNO)

Early system validation through lightweight simulation, demo.

Jacco Wesselius, ESI (TNO)

  • Willem Endhoven, Director High Tech NL: Opening

  • Remko van der Zee, Director Systems Integration at Vanderlande: "Productizing Material Handling Solutions; flexibility from a System Integrator perspective”

  • Heico Sandee, CTO and founder Smart Robotics: "Nieuwe applicatie voor een nieuwe markt en toch tot goede fit komen, maar hoe"

  • Ronald Zeelen, Priva: "Een klant die je wil helpen je product beter te maken, omarmen of anderhalve meter afstand houden?"

  • Marc Hamilton, Altran: "Tailoring your engineering system to maximize your value-add"

  • Arjan Mooij, ESI (TNO): Early system validation through lightweight simulation

  • Jacco Wesselius, ESI (TNO): Moderator

International Digital Enablement Week 2021

Are you working in the high-tech industry, in R&D, in systems engineering or systems architecting? Then you should not miss this event! Over the past decades, the high-tech industry has fully experienced the digitalization of their products and processes. Consequently, innovation in high-tech industry is now largely enabled by digital technologies. Complexity of systems is increasing, and with it the complexity of the system of systems.

Are you interested to know how to deal with your legacy? Would you like to be informed about latest verification and validation strategies? Is systems modeling part of your systems engineering strategy? Is platform-based engineering a concern or a benefit? How to use field data in conjunction with system models and artificial intelligence techniques? These - and many other - questions will be addressed in a one-week event that will feature a varied program with interactive sessions inspired by contributions of industry and research organizations

Every working day from 13-20 April there will be an on-line event from 14h30-17h30 organized by
ESI (TNO) and its national and international partners High Tech NL, OFFIS/DLR, SERC and TNO.

  • Tuesday April 13, 2021: Managing your legacy - ESI link

  • Wednesday April 14, 2021: Hoe volg ik mijn klant?! (in Dutch) - ESI and High Tech NL

  • Thursday April 15, 2021: Verification, validation, configuration - ESI and OFFIS/DLR (Germany) link

  • Friday April 16, 2021: MBSE applied - ESI and SERC (USA) link

  • Monday April 19, 2021: Data sharing, AI, and digital twinning - ESI and TNO unit ICT link

  • Tuesday April 20, 2021: Reference architecting - ESI link

Partners International Digital Enablement Week 2021